This winter we were offered the opportunity, by our friends of Cyberwear, to test our skills as headwear makers and to measure ourselves together with major players in the world of merchandise in a project that had sustainability as its protagonist: the PSI Sustainability Awards.
This was one of those opportunities that we did not miss, especially because we had the chance to study and interpret the identity of Ford Motor Company and to develop an almost entirely sustainable custom collection by applying our know-how and expertise. The result was five hats and two beanies that reflect Ford's style and design but with a recycled soul, the highest expression of Atlantis' work as headwear makers serving the brand.
To document our effort and apply for the awards, we shot a short video where we tell our story first-hand: