Atlantis’s strength is that, it is the official 2019 Ski World Cup partner, supplying the “official cap” for the all important Kronplatz event. An prime example destined to be a case study for future cobranding strategies, thanks to the notoriety Atlantis has gained in recent years in the world of winter sports, becoming the reference status brand in terms of its offer and innovative capacity.
We have created for the Ski World Cup a specific project addressed to an extended age range target, so to efficiently advertise both our brand and the sporting event at the same time.
The result is an acrylic Jacquard cap, internally lined in fleece and boasting a lateral Atlantis label,in the institutional Kronplatz colours
All of which has been done with our Knitted Technology
A successful product ever since the very “first project”, with no weak points, whose design has never needed any modification thanks to our immediate capacity to understand this important partnership’s specific needs.