Atlantis is talking about itself through a new advertising campaign of strong emotional impact. Underlining by the same claim "Me and Myself", the multi-subject campaign is conveyed by a series of testimonials, wearing Atlantis caps and giving voice to the desires, dreams and lifestyle of a broad and transversal target - from a child to a teenager and from a middle-aged woman to a senior target with a modern appearance.
Unlike the advertising practice that sets focus of the communication directly on the product, in our ad campaign the object of desire - the Atlantis cap - is communicated "indirectly" through a translation, a displacement of symbols.
The thought of various testimonials - our thought - is addressed to an object, to a particular emotion, to an attitude of life that represents and completes us.
An object, a sensation or an emotion that characterises us strongly, in which we fully recognise ourselves, to which we are intimately linked.
These objects are symbols, whose icons are silk-screened on the cap that the various testimonials wear, they themselves BECOMING the real cap.
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