Today we want to explore a topic that could revolutionize the way we conceive custom headwear. We are talking about NFC. This technology is now available in a lot of applications making our life easier avery day. With a simple scan of the mobile phone we can pay for our shopping at the supermarket or we can validate the ticket on public transport.
But what exactly is NFC?
NFC stands for Near Field Communication, and it allows phones, tablets, laptops, and other devices to share wireless data with other NFC-equipped devices easily within a radius of about 4 cm.
Trying to create a 100% customized product, we have been the first to come up with the idea of making NFC chips available in custom hat production, to amplify the message that brands convey.
How? It’s actually very simple!
Thanks to the chip integrated in the visor, people can scan the tag with their smartphone and access exclusive multimedia content! It is already used by a lot of brands to tell their story, so we thought, why not use the hat to convey a digital message?
You can go to a football game, buy your team hat, scan the chip and watch the match highlights or win premium seats. If you are at a music festival, you can buy your hat and, by scanning the chip, you can win backstage passes or listen to a bonus track of your favourite artist!
The possibilities are truly endless!