#meandmyself

Atlantis is talking about itself through a new advertising campaign of strong emotional impact. Underlining by the same claim "Me and Myself", the multi-subject campaign is conveyed by a series of testimonials, wearing  Atlantis caps and giving voice to the desires, dreams and lifestyle of a broad and transversal target - from a child to a teenager and from a middle-aged woman to a senior target with a modern appearance.

Thursday 06.12.2018 / 

Diversamente dalla consuetudine pubblicitaria che punta il focus della comunicazione direttamente sul prodotto, nella nostra campagna adv l’oggetto dei desideri - il cappello Atlantis - viene comunicato “indirettamente” attraverso una traslazione, uno spostamento di simboli.
Il pensiero dei vari testimonial - il nostro pensiero - è rivolto a un oggetto, a un’emozione particolare, a un’attitudine di vita che ci rappresenta e ci completa.

An object, a sensation or an emotion that characterises us strongly, in which we fully recognise ourselves, to which we are intimately linked.
These objects are symbols, whose icons are silk-screened on the cap that the various testimonials wear, they themselves BECOMING the real cap.

Speaking of them and through them in an intimate and sincere way, we bring to light the true object of our desires: the ATLANTIS CAP.

An authentic part of our being: me and myself